Wall Street's NIL Collective: The Race to Fund AI
July 20, 2026
Over the past few years, college athletics has changed dramatically. NIL (Name, Image, and Likeness) compensation and the transfer portal have created a more fluid marketplace for talent. Programs increasingly feel pressure to commit resources toward attracting and retaining players simply to keep pace with their competitors. For many schools, the question is no longer, “Should we spend?” but “Can we afford not to?” Corporate America may be facing a similar dilemma.